While employed at Urban Initiatives, in London, UK, I helped produce this brochure for their Transport, Movement and Streets division (TMS).

Brief

Create a brochure that is on-brand, but with its own attitude.

Solution

Urban Initiatves’ branding is typically yellow, but for this brochure we used yellow for accents and black for large solids. We used big images and big messages to help describe what sets the TMS team apart. It was also designed to a size that allowed us to produce copies in-house, as and when needed.